About me

WHAT I DO:

• Full-service DSP management (DV360, Amazon DSP, Adform)

• In-house trading desk setup, incl. workflows, tracking, creatives, and QA

• Audits of existing programmatic activity (structure, inventory, brand safety, measurement etc.)

• Consulting & training for agencies and advertisers

  EXPERIENCE:

• Demand Side Platforms: DV360, Amazon DSP, Adform, Yahoo DSP

• Ad Servers: CM360, Adform

• Inventory: Display, Native, OLV, CTV, Audio, DOOH

• Objectives: Full Funnel (Performance & Branding)

• Industries: e-commerce, FMCG, telco provider, gambling/lottery, education
  

  
  SELECTED PROJECTS:

• LOTTO24: built an in-house trading desk on Adform

• HAVAS: DV360 campaign management and training for a major telco

• BRACK.CH: DV360 management and consulting

• FRONT ROW: Amazon DSP planning and optimization

• EDURINO: Digital marketing strategy development and implementation, agency steering, and measurement (MMM, MTA, experiments)

  
  OTHER SERVICES (SECONDARY)

• Interim / fractional Head of Digital Marketing

• Measurement support: experiments, MMM, MTA