Your Programmatic Ads Expert

I’m a freelance Programmatic Advertising Specialist (12+ years in digital marketing), focused on building and running DSP setups – mainly in DV360, plus Amazon DSP and Adform.

I manage and optimize campaigns, set up in-house trading desks, and audit existing programmatic activity for agencies and advertisers.

My experience is across display, video/OLV, CTV, native and full-funnel objectives (branding & performance).

Selected work includes LOTTO24 (Adform inhousing), HAVAS (DV360 campaign management + training) and BRACK.CH (DV360 campaign management + consulting).

CLIENT PORTFOLIO HIGHLIGHTS

  • Havas Media

  • Logo with text 'Lotto 24' in white on a red circle with an orange border.

    Lotto24

  • The words "Front Row" in bright yellow text on a black background.

    Front Row

  • BRACK.CH logo with red text and outline on a white background.

    Brack

  • Edurino logo featuring stylized animal face and colorful text

    Edurino

  • "air up" pink logo on dark background

    air up

Services

  • I offer full-service support across all major DSPs — including DV360, Adform, Amazon DSP, and Yahoo DSP. My services span DSP management, inhouse trading desk setup, campaign audits, consulting, and trainings.

    I cover the full spectrum: from tech setup, deal sourcing, and campaign execution to creative management, optimization, and automation — across Display, Native, Video, and CTV.

  • I help brands build marketing strategies that are rooted in clarity and driven by evidence. From defining objectives and KPIs to setting up robust measurement frameworks — including MMM, experiments, and attribution models — I support teams in making smarter, faster decisions.

    Services include:

    • Goal-setting & KPI frameworks

    • MMM, MTA & incrementality testing

    • Channel planning & testing roadmaps

    • Creative testing frameworks

    • Team coaching & custom trainings

Get in touch to discuss how I can help you reach your marketing goals

Contact